Beware of the Hidden Dangers of DIY SEO
“I can do it myself!” Before you say this about search engine optimization, it would be wise to consider the pros and cons. First, think about the purpose of SEO. The end goal is to drive traffic, ensure mobile-friendliness, provide high-quality content, etcetera.
The question is: Can you achieve those goals if you choose to tackle SEO on your own?
Unless You’re An Expert…
Chances are that you’re not a trained SEO Specialist. So, you might be thinking, “There’s plenty of info to help me learn how to do SEO. There are websites and books, quick guides and infographics.” All true.
SEO, as it is today, is a complex process. It’s made even more complex by the fact that it’s always changing. Techniques go out of style. New methods become popular. Algorithms improve.
Any non-expert would have their hands full just implementing SEO practices that work now. Imagine the challenge of also keeping up with the constant shifts that take place.
Small or Large?
Whether do-it-yourself SEO is a good idea or not depends a lot on the size of your organization. Let’s say that you’re an entrepreneur or part of a small organization. You likely wear many hats, switching back and forth to handle several responsibilities. Is adding another huge responsibility like SEO a good idea?
When forced to spread energy between lots of tasks, we tend to do each less effectively. As far as search engine optimization goes, a high level of focus is necessary for success.
You might be wondering, though, about larger businesses. Especially in leadership roles, there’s a lot to oversee. Even in other roles, if your primary job is not SEO, you have many other things to tend to. Why devote less time than is beneficial either to SEO or other tasks?
Not Enough Time in the Day
Do you ever feel like there’s just not enough time in the day to get everything done?
In line with the last point, search engine optimization alone requires quite a time commitment. That’s no good if much of your time is already committed to something else.
You’ll have many jobs including creating listings in online directories and conducting keyword research. You’ll have to analyze data, make changes, test them and so on.
Do you have enough time in your day for all this?
Why Get SEO Assistance?
Many people do SEO on their own thinking that it will save them money. And it often does…in the short term. The disadvantages that we just discussed almost always end up costing you more in the long run. Why? Consider these three points:
- SEO Specialists are experts and they are always on top of changes in their field.While you may strain to figure out what needs to be done, a pro will know much faster. They can also understand more easily the effects of changes to optimization and act accordingly.
- SEO Specialists focus solely on optimization.Their attention is not divided between other tasks, as yours would be. They can track progress more efficiently, take their time making necessary adjustments and get better results.
- SEO Specialists have the time that you don’t have.Since this is what they do, they have virtually as much time as needed. Yet, their experience often allows them to take less time than a do-it-yourselfer would.
Often, getting help with SEO is the wisest way to go if you’re looking for long term benefits. After all, a professional optimizer has knowledge, time and efficiency on his or her side.
Stay tuned for future posts that expand on the work of an SEO Specialist & Consultant and the benefits that come from it.